Fractional CMO Services from Websults®
Strategic Marketing Leadership — Without the Full-Time Overhead
Many growing businesses reach a point where marketing efforts need executive-level direction—but hiring a full-time Chief Marketing Officer (CMO) isn’t practical or cost-effective. That’s where Websults comes in.
Our Fractional CMO service gives your organization access to senior-level marketing leadership on a part-time or project basis. You’ll gain a dedicated marketing strategist who develops and executes a customized marketing plan aligned with your business goals—at a fraction of the cost of hiring in-house.
What Is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) provides high-level marketing strategy, leadership, and execution support for organizations that need experienced guidance but don’t require (or can’t justify) a full-time executive.
At Websults, our Fractional CMOs act as an extension of your leadership team, bringing clarity to your marketing vision, managing key initiatives, and holding your marketing activities accountable for results.
What We Do
Your dedicated Fractional CMO from Websults will:
- Develop a strategic marketing roadmap based on your business objectives, target markets, and budget.
- Oversee execution across digital, web, and traditional channels.
- Coordinate internal and external teams (design, SEO, PPC, email, social media, and content).
- Establish KPIs and dashboards to measure marketing performance on Google and Meta.
- Refine your brand positioning and messaging to differentiate you in the market.
- Guide marketing technology decisions—from CRM and automation to analytics platforms.
Who Benefits from a Fractional CMO
Our service is ideal for:
- Small and mid-sized businesses that need expert marketing leadership but aren’t ready for a full-time hire.
- Organizations with fragmented marketing efforts that lack a clear strategy or direction.
- Companies in growth or transition phases—expanding into new markets, launching new products, or rebranding.
- CEOs, founders, and leadership teams seeking data-driven insights and accountability for marketing ROI.
Why Choose Websults®
Websults combines strategic marketing leadership with hands-on digital expertise. With over 15 years of experience helping 200+ organizations grow through SEO, web development, and online strategy, we know how to translate marketing vision into measurable business results.
When you partner with Websults for Fractional CMO services, you gain:
-
A proven marketing strategist dedicated to your success.
-
Full integration with your leadership team and marketing vendors.
-
Transparent reporting and measurable ROI.
-
Flexibility to scale your marketing leadership as your business grows.
Elaine Wu
Marketing Strategist & Digital Transformation Leader
Elaine Wu is a seasoned marketing executive with over 20 years of experience driving growth and innovation for global brands across industries. Her expertise spans marketing strategy, advertising, public relations, CRM, digital media, analytics, and eCommerce.
Throughout her career, Elaine has held leadership and consulting roles with world-renowned organizations including New York Life, HSN (Home Shopping Network), Victoria’s Secret, Nokia, Sony, Hanesbrands, and Ogilvy & Mather. She has successfully guided teams through complex brand transformations, digital modernization, and omnichannel customer engagement strategies.
Elaine is known for blending analytical precision with creative vision—leveraging data-driven insights to deliver measurable business results. Her background in both traditional and digital marketing gives her a unique perspective on how technology, storytelling, and customer experience intersect to shape brand success in today’s global marketplace.
Get Started
Let’s discuss how a Fractional CMO from Websults can help your business grow smarter and faster.
Client Reviews
Our organization has been very pleased with Jonathan and his team at Websults. Our website is beautiful, their response time is quick if there is any issue or need, and the rates are reasonable. Highly recommended!
Websults just built our website. We had an old out dated site. The new site is so user friendly. It was so easy to contact them to ask questions and if needed they came to the shop to meet in person. Will most definitely recommend them to who ever is looking for a website build.
Jonathan and Austin were super in creating a new website for me. They gave me a wonderful new website within a little over a week. The site is very clear to viewers and updated. I would highly recommend Websults services!
Let's Work Together
Use the form to the right to request a price estimate for your next web design, development, or digital marketing project. We normally reply back to online inquiries within 24 hours. Most prospective clients find that our pricing is less expensive than they expected.