Fractional CMO Pricing
Fractional CMO SERVICES MENU
Finding the right level of marketing leadership shouldn’t be complicated. At Websults®, we offer flexible Fractional CMO plans designed to match your business goals, growth stage, and budget. Whether you need a few hours of expert guidance each month or ongoing executive-level strategy, our experienced marketing leaders help you create clarity, accountability, and measurable results. Explore our monthly plans below to discover how Websults can elevate your marketing strategy—without the full-time cost of hiring a C-suite executive.
Starter Strategy Plan
$1,250/month
Best for: Small businesses needing part-time strategic guidance and marketing organization.
Includes:
Up to 5 hours/month of Fractional CMO support
Initial strategy session and custom marketing action plan
Monthly performance check-in & recommendations
Prioritization of marketing channels (SEO, PPC, social, email)
Access to shared dashboards & key performance metrics
Growth Leadership Plan
$2,500/month
Best for: Companies seeking consistent strategic direction and marketing accountability.
Includes:
Up to 12 hours/month of Fractional CMO engagement
Quarterly marketing audit & roadmap updates
Monthly executive summary & KPI report
Marketing budget guidance and ROI analysis
Coaching for internal marketing team members
Executive Partnership Plan
$4,000/month
Best for: Scaling organizations that want hands-on, executive-level marketing leadership.
Includes:
Up to 20 hours/month of senior CMO leadership
Comprehensive brand and competitive analysis
Development of annual marketing plan and success metrics
Coordination of all marketing partners and platforms
Bi-weekly strategy meetings with leadership team
Priority support and on-demand consultation
Client Reviews
I worked with Elaine to drive online success throughout the multiple brands she was managing at HBI. Simply put, she’s been one of the best client contacts that I have been privileged to work with. Her project management skills were undoubtedly exceptional, and her abilities to recognize what is needed to drive organizational success really made it very easy for me provide value as a service provider.
Elaine is a truly talented Internet Marketing Professional. Armed with deep subject matter knowledge and soothing manner, she stands out in the crowd. Her relentless passion on her work has impressed many of her colleagues and me.
Elaine is an awesome combination of vision-setter, plan-builder, and results-driver. She knows how to see the big picture in complex environments and break things down into a clear and compelling vision for the future. She knows how to organize her own thinking and her people to build strategic plans that forge a path to that future. She knows how to get into the weeds, pull the levers, crunch the numbers, fight the battles to make that future a reality.
Elaine is a quality marketer with deep expertise in digital marketing. She reported directly to me and I would recommend her in a heartbeat. Elaine is a strong people leader and really cares about the well-being and professional development of her team. She is results and analytics-oriented and is always on top of recent trends and capabilities in the marketing space. Elaine was a key driver of the digital growth we experienced at HSN during her tenure there.
Marketing Strategy Development
The cornerstone of a Fractional CMO’s work. They assess your market position, audience, and competition, then build a custom marketing roadmap aligned with your business goals, revenue targets, and resources.
Brand Positioning & Messaging
They define or refine your brand identity, messaging, and value proposition to ensure consistent storytelling across your website, social media, email campaigns, and sales materials.
Digital Marketing Oversight
Fractional CMOs guide all digital channels—SEO, PPC, content marketing, email, and social media—ensuring every campaign supports the overall strategy and drives measurable ROI.
Analytics, Dashboards & KPI Tracking
They establish key performance indicators (KPIs), build dashboards, and translate analytics into actionable insights—so leadership teams can make informed decisions backed by data.
Team Leadership & Vendor Management
They act as the marketing leader your organization may not yet have in-house—coordinating agencies, freelancers, and internal staff while ensuring accountability and communication.
Marketing Technology (MarTech) Integration
Fractional CMOs help select, implement, and optimize the right tools for your business—such as CRM systems, marketing automation platforms, analytics software, and AI-driven tools.
Budget Planning & ROI Analysis
They set and manage marketing budgets, forecast spend across channels, and continuously measure return on investment to ensure your marketing dollars work harder.
Campaign Planning & Execution Guidance
They design or oversee multi-channel campaigns that align with company goals—launches, lead generation, retention, or awareness—and ensure timely, high-quality execution.
Market & Competitive Analysis
Fractional CMOs conduct industry research and analyze competitors to identify opportunities, threats, and differentiation strategies to strengthen your market position.
Executive-Level Communication & Reporting
Finally, they bridge the gap between marketing and leadership—translating data into meaningful insights, advising on strategic decisions, and ensuring alignment with the CEO’s vision.
Websults® can help you build a smarter marketing strategy
Whether you need strategic clarity, digital transformation, or executive-level guidance without the full-time cost, Websults® can help you build a smarter marketing strategy. Partner with our Fractional CMO experts to align your marketing with measurable business growth. Let’s discuss your goals and find the right plan for your business.
Let's Work Together
Use the form to the right to request a price estimate for your next web design, development, or digital marketing project. We normally reply back to online inquiries within 24 hours. Most prospective clients find that our pricing is less expensive than they expected.