Keyword Research Services for SEO and PPC
Websults
Keyword Research Services for SEO and PPC Clearwater FL
- Brainstorming Keywords Takes Patience, but Can Yield Great Results
- Most Organizations Do “Lazy” Keyword Research
- Keyword Research Often Gives Organizations a Competitive Advantage in Online Marketing
Keyword research services are a key activity when it comes to implementing successful digital marketing campaigns. A great way to give your company a competitive advantage in online marketing is to invest time in brainstorming keywords for use in Google Ads, Microsoft Ads, and SEO strategies – as well as search engine optimization (SEO).
Many companies when they start advertising on Google or Yahoo fall into the trap of being “lazy” with keyword research. For example, if a company sells accounting services in Nashville, TN, they will probably identify the “obvious” keywords quickly (ie. nashville accounting, nashville accountant,nashville cpa, etc.).
However, good internet marketing requires thorough keyword research. Websults recommends that organizations invest time into brainstorming a complete list of keywords that prospective clients may use. Our SEO services and PPC management often begin with this research phase.
Most small businesses should have between 100 – 1,000 keywords in their Google Ads accounts. Larger e-commerce websites often have hundreds of thousands of keywords. Using tools like Google Keyword Planner, SEMrush, or Ahrefs, companies can uncover valuable long-tail opportunities. In the example of the Nashville accounting firm, there are a plethora of keywords that one would identify after thoughtful research. Examples include:
- quickbooks expert nashville
- brentwood accounting firm
- nashville finance advisor
- middle tennessee accountant
- middle tn accounting firm
- accounting advice nashville tennessee
Many companies will find it advantageous to work with a web agency, such as Websults, for professional keyword research services. Companies often generate an initial list of 5–15 obvious keywords. Based on this information, Websults is able to compile a comprehensive keyword list to identify which terms are most relevant and most likely to deliver a significant increase in traffic. Information is provided in an Excel spreadsheet. This work is often performed in conjunction with Google AdWords setup.
Besides benefiting pay-per-click (PPC) advertising campaigns, thorough keyword research can also guide long-term SEO strategy. For example, if a keyword performs well in Google Ads or Microsoft Ads, it can be integrated into on-page SEO efforts to target a high ranking in organic search results. In other words, thorough keyword research can reveal “golden” keywords that can be leveraged in not just PPC campaigns, but also SEO efforts where you attempt to rank #1 on Google for a given keyword.
Ready to grow your business with expert keyword research services? Contact Websults in Clearwater, FL today to optimize your SEO and PPC campaigns.
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