Websults-designed site part of renaming and rebranding effort for company

April 26, 2011 – (Nashville, TN) – Websults® announces a newly designed web site for Smith & Wesson Security Solutions, a perimeter security solutions provider. Smith & Wesson Security Solutions recently changed its name from Universal Safety Response. The new site is part of the renaming and rebranding effort.

Smith & Wesson Security Solutions

Smith & Wesson Home

The site is organized into tabbed sections on products, services and industries-served and contains several useful links to perimeter security industry resources. The site also features full color product photography and online video demonstrations of highlighted products.

One of the most important features of the site is a component site visitors cannot see – the WordPress content management system (CMS). WordPress allows the staff at Smith & Wesson Security Solutions to continually update the site with new photos and text as needed.

“We want our site to be a resource for the perimeter security industry,” Smith & Wesson Security Solutions Director of Marketing Michael Yobe said. “That requires constant updates to our site.”

“We know many of our clients need to be able to quickly respond to the changing needs of their industries,” Websults Principal Jonathan Weindruch said. “By incorporating a content management system into their web site, our clients not only meet their company and industry needs, but also maintain a dynamic presence online.”

The new site has already been a successful tool in the company’s transition to Smith & Wesson Security Solutions.

“Our leadership team is extremely excited about the new site,” Yobe said. “We definitely know we made the right decision in working with Websults.”

“Smith & Wesson Security Solutions is a leader in a unique industry,” Weindruch said. ‘We are proud to call them a client and proud of the work we were able to do for them.”

About Websults®
Websults is a web site strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults, or to view the new Smith & Wesson Security Solutions site, visit www.websults.com.

Share This
Skip to content