Owen Graduate School of Management Professor Connects Companies

August 22, 2011 – (Nashville, TN) – When Rachel Rose, Director of Business Development and Assistant General Counsel for BCE Healthcare Advisors, researched potential vendors to design and develop a new company website, she did not know which companies to contact. She contacted Bruce Lynskey, her former professor at Vanderbilt University’s Owen Graduate School of Management for advice. Professor Lynskey recommended Websults, a website design and strategy firm run by another Owen alum, Jonathan Weindruch. BCE Healthcare Advisors ultimately selected Websults as the vendor, and a brand new site was launched.

BCE Healthcare Advisors

BCE Healthcare Home Page

The site features:

  • Company blog
  • Events Calendar
  • Password-protected client page
  • Flash animated home page
  • WordPress content management system

“BCE Healthcare Advisors was going through a rebranding and explored options to see what other vendors were creating,” Rose said. “Websults came recommended from a professor of ours at Vanderbilt. I enjoyed their professionalism and how quickly requests were handled.”

“At Websults, we strive to provide all of our clients with the right web site and strategy to meet their company needs,” Websults Principal Jonathan Weindruch said. “To be able to do that for a fellow Owen alum is very satisfying.”

“Many have commented on how the new site worked and functioned and how different it made our company look,” Rose said. “I would absolutely recommend Websults to others.”

Websults partnered with Corporate Design of Nashville to produce the site design.

About Websults®
Websults is a web site strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults, or to check out the new BCE Healthcare Advisors site, visit www.websults.com.

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