Growing Nashville-based business did not have an online presence

November 15, 2012 – (Nashville, TN) – In Nashville, local universities are adding dorm space and new apartment/condominium buildings are on the rise downtown. Local company Brookmeade Hardware and Supply is benefitting from the current building boom. However, no one one could find Brookmeade Hardware and Supply online. The family-owned company did not have an online presence, and they were hearing more and more requests for a web address from potential clients.


Brookmeade Home Page

Enter web design and strategy firm Websults, also based in Nashville. Websults built an online presence for Brookmeade that includes:

  • Custom website design
  • WordPress content management system so Brookmeade can make their own updates to the site
  • Home page slider graphic
  • Company information
  • Online product catalog

“We do a lot of cold calling to grow our business,” Billy Nourse, Brookmeade Hardware General Manager said. “The first question we got from potential customers was do we have a website. This new site was built to be a presence on the web for people to learn about us.”

While hardware may be in the company name, Nourse points out that they are not a hardware store in the tradition of the neighborhood hardware store. While the company did start as a local True Value hardware store, Brookmeade Hardware has evolved into a large distributor that sells directly to businesses, not to consumers.

“Websults helped us build a site that corrects the perception that we are a neighborhood hardware store; we are actually a business to business hardware and supply distributor,” Nourse said.

Like many of Websults clients, Brookmeade has plans to develop their website further to be a sales tool. In fact, the website is already generating sales for the company.

“We’ve already picked up a brand new customer since the site launch,” Nourse said. “The customer called to place an order because they found the items they needed in our company online catalog.”

Brookmeade is planning on working with Websults as their site continues to develop.

“We have the long term goal for online ordering since customers consistently request that capability,” Nourse said. “We had a great experience working with Websults, and we look forward to continuing our relationship with them as we add online ordering to the site.”

“Brookmeade Hardware is doing well in this economy, and their success made an online presence imperative,” Websults Principal Jonathan Weindruch said. “We are pleased to have built them a website that continues to reflect their growing business.”

About Websults®
Websults is a website strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults, or to visit the Brookmeade Hardware and Supply website, please visit

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