Is your insurance company not getting new customers through online marketing? Are you still dependent on outbound calls or struggling with traditional marketing techniques which are difficult to measure (ROI)? If your answer to these questions is a “YES” or a “Maybe”, this post is for you. Here are 5 simple tips to grow your local insurance business through digital marketing.
1. Fast and Responsive Website
First and foremost, having a website which works seamlessly across all devices (laptops, PC, mobile phones and tablets) is a prerequisite for your growing insurance business. Mobile data traffic across the globe is projected to increase nearly sevenfold by 2021. Also, 40% of insurance research time is spent on mobile devices and 25% insurance shoppers use only smartphones.
According to Gartner, 43% of customers are unlikely to return to a mobile site that loads slowly and 74% of mobile site visitors wait up to 5 seconds, but 60% wait less than 3 seconds and never return. That’s just one of many stats that proves how important website speed is for your business.
2. Website Security is a Must
Here is a not-so fun fact: 56% of all internet traffic is from an automated source such as hacking tools, scrapers and spammers, impersonators, and bots. Since July 2018, every website without SSL (HTTPS) has been marked as insecure and therefore receive an SEO penalty, which makes it harder for those companies to reach to new customers.
Hence it is critical for your website to be secure, i.e. have HTTPS instead of HTTP in the URL.
3. Don’t Forget Google Business Listings
Google Business listings are essential for any business with a physical location. It is probably the easiest way for your customers to find you when searching on Google. Whether you like it or not, in today’s digital world not having a business listing on Google is considered almost as if your business does not exist at all.
On the positive side, it is not at all difficult to set it up and verify your business. Simply follow the steps here and you should be good to go. What is certainly more challenging is optimizing the listing with positive customer reviews.
Here is what the Websults business listing looks like –
4. SEO is More Important than Ever
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines like Google and Bing.
Not a big surprise, 76% of those who search for something close to them on their phones visit a relevant business within 24 hours. Moreover, 28% of these searches do results in actual purchases. For local insurance businesses, analyzing what their potential customers are searching on Google and optimizing the website accordingly can be the game changer.
For instance, here is a snippet of few relevant keywords that are currently being searched along with their average monthly search volume. An in-depth analysis of these keywords along with their variations would be a major step in the SEO process.
5. Everyone Loves Fresh Content
Everyone here refers to both website users and search engine bots. Having a constant flow of appropriate content on the website gives a strong positive signal to Google’s search engine bot, enhancing the visibility of your brand for the right keywords.
Now that you know how impactful SEO is, it is important to understand how you can get the best from it. Once you have a thorough understanding of users’ searches, the next step is to create a holistic Content Marketing plan.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Valuable content pieces could be blog posts, infographics, videos, e-brochures, e-books etc. related to the different aspects of insurance services. These content pieces must be crafted to educate the audience rather than being too sales-driven. This approach would attract repeat visitors, giving more authority to the website and eventually leading to increased conversions or revenue.
So, are you ready to implement these tips for your Tampa insurance company?
If you are looking for a Tampa digital marketing company to help with website development/redesign, SEO, PPC or Social media, get in touch with us today. You can call us at 813-666-4600 or email: firstname.lastname@example.org.