Blog posts are an excellent tool for businesses in almost any industry looking to reach a wider audience. When looking for home services, about 87% of the population will turn to Google to find the best option for them, according to recent consumer behavior studies and SEO research. No matter what product or service you want to sell, increasing your search engine ranking via blog posts will help you reach a bigger audience. Let’s take a look at the key ways blogging can support your ongoing digital marketing efforts.
1. Keyword Targeting
Blog posts allow you to target specific keywords or search phrases your audience is typing into Google. As you probably know, Google dominates the search engine market globally, holding a market share of over 90%. When looking for a local business, such as a plumber, landscaper, or HVAC company, homeowners will typically use keyword targeting tactics in place; your site will show up in more queries over time. Alongside the search results, Google Reviews and Maps listings will help you to rank highly and see greater interest in your product or service.
2. Fresh Content
While you might have a fantastic website full of information for your potential customers, adding fresh content regularly will make your site well-favored by Google. Blog posts show search engines that your site is still active, helping to improve your rankings. This content is also a great way for you to share more about your brand with your audience.
Blogs and articles can position you as a thought leader and industry expert, building trust and confidence in your company. 71% of respondents in a recent study reported relying heavily on internet searches and blogs to discover activities and points of interest at their destinations when visiting a new city. Blog posts are a powerful tool because each post or web page is a new access door into your website from Google search that builds up your content library at the same time.
3. More Indexed Pages
Each blog post you add to your website is a new indexed page. The more high-quality pages your website has, the more opportunities you have to rank your site highly for a variety of different terms. Google favors websites that are updated regularly with new content. If you haven’t added any new pages to your site in months or years, then now is a good time to start creating a content strategy that will expand your site. Blog posts support SEO efforts because they give search engines fresh, relevant content to index and improve your site’s chances of ranking higher in search results. For more information on how many pages Google has indexed on your website, check out Google Search Console.
4. Internal Linking
Blogs allow you to link to other pages on your site, sharing more about your products and services. This makes it easier for search engines to crawl your site and improves SEO. Make sure you learn how and when to use links throughout your blogs and articles so that you can take advantage of this tactic. Not only does internal linking support SEO, but it can also improve the overall user experience. It allows new visitors to navigate your site quickly and increases engagement with your brand.
5. Backlink Opportunities
Informative and exciting blog content can attract backlinks from other websites. If you aren’t familiar with backlinks, they are links from one website to another. Backlinks are another key ranking factor in SEO and something you should build upon over time. They signify to Google that your website offers valuable information and is a credible resource. You may also see an increase in traffic from other websites when you add backlinks. Work with other leaders in your industry or related companies to create valuable partnerships for you both when adding backlinks.
6. Improved User Engagement
Blog posts that are well-written and interesting for your visitors will keep them on your site for longer. In turn, this signals to search engines that your content is valuable. When you start adding blogs and articles to your website, make sure you also focus on the quality of the content you offer. Blogs are a great option to support you as an industry leader and expert when you share valuable information that can’t be found elsewhere. Write about new and relevant topics to keep readers engaged and informed. Think about what type of information you would like to find when searching for a similar product or service, and keep this in mind when writing your content.
7. Local SEO Support
While you can write blogs about national and global topics, there is great value in focusing on local events, news in your area, or sharing tips about the place your business is based. Using local SEO terms can help you rank better in local search results and attract customers who are more likely to benefit from your product or service. Think about the exact area you are looking to target, especially if you are offering a service for local homeowners and business owners. You can then create content that supports your business goals and appeals to the challenges of business owners and homeowners in your local area.
Blog posts are one of the best ways to help improve your website’s SEO while creating engaging content for your audience. We highly encourage you to create a content strategy that will allow you to gradually add to your blog page and create a database of informative articles that will improve your online reputation. Are you looking for support with blog posts and SEO for your website? Our team will be here to help make changes to your current site or create a new website that will allow you to reach your business goals and a wider audience from Google this year. Contact us today for more information about our monthly SEO pricing or to discuss any questions you have.
