One of our favorite software applications for managing SEO campaigns is Moz. Moz software speeds up the process for generating results and tracking SEO activity for clients. Not only is the software good for national search, but Moz also has offerings for local search via their Moz Local service. In addition to Site Crawls and SEO Competition reports, popular features of the software include an Insights report and on-going tracking of Google rankings (both national and local specific). Although Moz can improve its integration with Google Analytics, overall the software is on point and a tremendous resource for SEO firms in Florida, such as Websults.

Moz is a software company that provides search engine optimization (SEO) tools and services, as well as other marketing analytics tools. The company was founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig.

Initially, Moz was a blog and online community for SEO enthusiasts, providing educational resources and discussion forums. However, the company soon began developing its own SEO software, starting with the launch of Moz Pro in 2007.

In 2012, the company rebranded from SEOmoz to Moz and expanded its focus beyond just SEO to include other areas of digital marketing, such as social media and content marketing. The company has also developed a range of tools and services to help businesses improve their online visibility and search engine rankings.

Moz has raised several rounds of funding over the years, with notable investments from Foundry Group, Ignition Partners, and Sapphire Ventures. The company is headquartered in Seattle, Washington, and has a global customer base that includes small businesses, agencies, and enterprise clients.

In May 2021, Moz was acquired by iContact Marketing Corp, a subsidiary of J2 Global, for an undisclosed amount.

To learn more about Moz or SEO Services offered by Websults, please complete an inquiry form at We look forward to hearing from you and helping you to achieve your digital marketing dreams.

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