2025 is nearly upon us, and there’s no better time to start thinking about your business goals for the year ahead. The New Year gives us a chance to start over again and make positive changes in our daily lives that will impact our business growth and success in the year to come. A website is a crucial aspect of any business’s success in today’s digital world, and the start of the year is a great time to refresh and tweak your current site to see increased traffic and sales. Let’s look at some of the best New Year’s resolutions you could set to make 2025 your best year to date.
Resolution #1 – Improve Website Speed and Performance
The speed of your site has a huge impact on how your users feel about the site from the moment they land on the home page. When the site is slow to load, they are much more likely to close it down and move to a competitor’s site. Website speed and performance also impact SEO, and when you pay more attention to these areas of your site, you’ll see better results in your search engine rankings. To improve your website speed and performance, we recommend optimizing images and reducing plugins to make the pages quicker to load. Leverage caching and use the start of the year to thoroughly review your site with tools like Google PageSpeed Insights to analyze performance.
Resolution #2 – Optimize for Mobile Users
By September 2024, over 60% of all website traffic came from mobile devices, showing how dominant this website browsing is worldwide today. To satisfy the needs of mobile users, you need to ensure your site offers responsive design and mobile-first optimization to provide them with the same quality of browsing experience as you would have on a desktop computer. If you want to improve your website for mobile users in 2025, try testing tools to ensure seamless performance across devices. Test your site on various screen sizes and mobile devices to put you ahead of the competition.
Resolution #3 – Boost SEO and Content Strategy
The New Year is the perfect time to review your current content strategy and see what is and isn’t working. SEO is critical for visibility and traffic and can make a difference between getting a few sales each day online and seeing a massive influx of visitors to your website. Regarding areas to focus on for SEO, look at creating quality content, naturally using keywords and internal links. At the start of the year, make a content calendar for consistent, relevant updates and strive to follow this throughout the year to stay on track with your digital marketing goals.
Resolution #4 – Strengthen Security Measures
While many of our New Year’s resolutions for your website focus on your site’s content, you must also focus on website security. When you offer your users a secure and safe website, you’ll be able to ensure that they trust your site and their data is protected. Using SSL certificates, regularly updating your site, and implementing strong passwords will ensure you are confident in your site’s security. Some great tools, such as Sucuri and Wordfence, support you with this task and help monitor vulnerabilities for improved protection.
Resolution #5 – Leverage Analytics and Track Progress
To continually improve your site throughout 2025, you must commit time to understanding user behavior through analytics. Tools like Google Analytics and Heat Maps can help you better understand how your users act on your website and track the progress of any changes you make. We recommend using the beginning of the year to set yourself measurable goals (KPIs) to assess success throughout the year. This goal-setting will help you stay accountable and motivated to improve your site performance continually. Our team will be able to help you throughout the year to keep on track with these goals and overcome any challenges you are facing while striving to improve your website.
Resolution #6 – Start with “Low Hanging Fruit”
We know you are busy with many tasks as a business owner, so if your time is limited, work on the easiest website updates that are relatively quick to implement. Backup your website to ensure your hard work and data are protected, which you can do by contacting your web host if unsure how to do a website backup. From there, update WordPress and Plugins to keep your site up-to-date. We also recommend using https://www.brokenlinkcheck.com to check for and remove broken links, helping offer your users the best user experience. Finally, correct inaccurate website information to avoid frustration for your users and to keep providing them with everything they need to know to make a purchasing decision from your company.
The start of the year is the best time to start making changes to your website and to plan for the year ahead. Treat your website as an evolving asset that requires care and attention all year round. Adopting the resolutions we’ve shared here today allows you to stay competitive and user-focused no matter what challenges come your way and how busy you get as the year progresses. Make sure you track your progress to see how your hard work is paying off and to keep your motivation high.
We know that maintaining your website may seem daunting, but the good news is that we are here to support you throughout 2025 in staying on track with your website resolutions. Contact our team at Websults for professional help with your website to make this your most successful year online to date.
