Sendgrid is a helpful service that uses cloud technology to send emails for you, despite your business not having an email server. They handle all the technical details such as maintenance, ISP outreach, reputation monitoring to whitelist services, and real-time analytics. Many businesses opt-in for this service to save time and money since maintaining email servers can be a hassle. Sendgrid also provides shipping notifications, friend requests, sign-up confirmations, and email newsletters. With this service, you can also track email opens, unsubscribes, spam reports, and more.
Emails are an essential part of a business and provide a connection between you and a client. Being able to send them reliable updates and other notifications can bridge a gap and allow for future incentives for business. Sendgrid provides analytical services to help you understand how your emails are being received. You can find a full list of the statistical data provided by Sendgrid, along with an explanation of the terminology, here. Having a good understanding of your email statistics can mean the difference between engaging customers and spamming customers.
Started through the Techstars accelerator program, founders Isaac Saldana, Jose Lopez, and Tim Jenkins started their work in 2009. The company grew fast and by 2017 they had raised over $81 million and reached the point of having 5 offices with one being overseas in London. Also in 2017, they went to debut in the New York Stock Exchange. In 2019 they were bought by Twilio for $2 billion. Today, Sendgrid claims to have helped over 80,000 customers with their email needs, including major businesses such as Uber, Spotify and ZipRecruiter.
Sendgrid is a very active software and updates are rolled out frequently to show off the best user experience that they can. The last update as of June 26, 2020, was on the 18th of May and provided users with new image editing options and a signed event Webhook Requests and OAuth for Event Webhook in Public Beta. You can view all of the other past updates here since they announce them publicly for everyone to see.
You can start off for free with Sendgrid and if you like the service, there are plenty of paid plans for you to choose from to fit whatever your needs may be. Each level of plan has added benefits that you can see more in-depth here.
- Send 40,000 emails for 30 days, then 100/day forever.
- Starts at $14.95/mo
- Can go up to 100,000 emails a month
- Starts at $89.95/mo
- Can go up to 1.5 million emails a month
- Need to talk to a representative for custom pricing
How Websults Can Help
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