In the modern digital age, attempting to maintain visibility and relevance in the advertising world can be cut-throat. Well-known businesses and organizations tend to take the top of search result pages due to their larger advertising budget. On the other hand, non-profits tend to struggle to get their mission pushed out to their desired audience due to their limited advertising budget. If you are a non-profit organization that wants to raise awareness and increase donors from an online platform, then you should apply to be a part of the Google Ad Grants program!