Updated site part of company-wide rebranding initiative
September 30, 2010 – (Nashville, TN) – Websults®, the web site strategy consulting firm, has developed a new site for Express, a Nashville, Tennessee-based logistics, courier and warehousing firm with 18 locations across the Southeast. The site is part of an overall re-branding initiative by branding consultancy Scott.Gardner Group to position the company as a comprehensive same-day logistics provider.
The previous website for Express did not contain enough relevant content, and the company needed to update the site to better reflect its comprehensive areas of service and commitment to flexible, reliable delivery for its customers.
“Express recognizes the importance of its web site as part of a larger corporate identity,” Websults Principal Jonathan Weindruch said. “We developed and executed an intelligent site tailored to support the company’s expanded market positioning.”
In addition to emphasizing Express same-day logistics for the health care industry, the new site features:
- Full color photography,
- Comprehensive contact information for all branch locations,
- Secure order entry and tracking,
- Customer testimonials highlighting the company’s exceptional service record, and
- The company’s unique customized process for same-day cargo delivery.
“Our new site is a true reflection of our differentiation as a company,” noted Phil Kay, Chief Information Officer for Express. “We are already receiving positive feedback on the site from our customers.”
Websults collaborated on the Express re-branding initiative with Scott.Gardner Group and Corporate Design Inc.
Websults is a web site strategy consulting firm that offers organizations insights into best practices for leveraging the Internet across all areas of business. In addition to making web strategy recommendations, Websults takes responsibility for getting an organization results on the web. The company’s services include strategy consulting as well as implementation services. For more information on Websults, or to view the new Express web site, please visit www.websults.com.