How long has it been since you’ve changed up your website? Whether it’s been a year or 10 years, there is always some aspect of your website that could be improved. As technology and the Internet continue to evolve, so should your website. While this may look different for each website, there are 7 major signs that your website is due for a makeover.
Just as websites play a major role in attracting customers, they also can play a major role in diverting them to competitors. By ignoring these signs and keeping your website the way it has been, you will only continue to hurt your business and potential reach. Find out if your website needs a makeover and how you can fix it today!
1. Not Mobile-Friendly
In 2025, mobile friendliness is no longer simply a “best practice” — it is the primary factor Google uses to understand, index, and rank your website. Google now operates on mobile-only indexing, meaning the mobile version of your site is treated as the official version. If your page layout, navigation, or content doesn’t function correctly on a smartphone, Google may not index it at all. This goes far beyond the concerns raised in earlier years when mobile traffic first began dominating. Today, users expect the entire experience — from your homepage to your contact form — to load quickly, fit perfectly on any screen, and feel intuitive to use.
Failing to meet these modern standards creates the same problems highlighted in the original content, only magnified: higher bounce rates, lower search visibility, decreased conversions, and potential loss of more than half of your audience. To stay competitive in 2025, a website makeover prioritises responsive layout updates, compressed media, faster loading speeds, and improved accessibility features. Ensuring your design adapts to all smartphones and tablets isn’t optional — it is essential for maintaining your online presence and authority.
2. High Bounce Rate
In 2025, Google Analytics 4 (GA4) redefines how bounce rate is measured. Instead of relying on the old metric, GA4 uses engagement rate, which focuses on meaningful actions such as scrolling, clicking, or staying on the page longer than 10 seconds. While the terminology has changed, the impact described in the original section remains the same: users leave quickly when a website doesn’t meet their expectations.
A high bounce rate in today’s environment often points to outdated design, weak content structure, unclear messaging, or slow performance. Users are more discerning than ever, and they expect instant clarity and fast load times. Pages that feel cluttered, confusing, or visually outdated can turn people away immediately. Similarly, metadata that promises one thing but delivers another — just like the original content highlighted — is still a major cause of early exits.
A modern website refresh focuses on reorganising content around actual user intent, improving page speed with lighter code and optimised images, and redesigning layouts to guide visitors naturally. Better engagement signals benefit both your SEO and your brand reputation, giving you a stronger foothold in search results.
3. Un-Optimized Website
SEO has evolved significantly, and while the foundation described in the original content still applies, search optimisation in 2025 is far more comprehensive. Today’s SEO focuses not just on keywords and content, but on E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. Google now evaluates whether your content is genuinely helpful, whether your business demonstrates real-world credibility, and whether your website provides a good user experience.
Many older websites struggle because they lack clear content hierarchy, internal linking structures, schema markup, updated metadata, and fast loading speeds. An un-optimized website in 2025 does more than hide your best content — it signals to Google that your site may not be reliable or relevant.
Just like the original content emphasised, a strong organic SEO strategy remains significantly more cost-effective than relying on paid ads. A website makeover gives you the opportunity to modernise your technical SEO, refresh your content for today’s search behaviour, and improve your overall online visibility.
4. No Linked Social Media Platforms
In 2025, social media isn’t just an add-on — it is a trust signal. Many potential customers now check your social profiles before they explore your website. They want to see recent activity, authentic reviews, and behind-the-scenes content that shows your business is active and reliable. This is an extension of what the original content explained, but user behaviour has intensified.
A website makeover today should integrate your social ecosystem more seamlessly. Your site should include social icons, embedded feeds, or featured posts that demonstrate your brand’s personality and credibility. Search engines also respond positively to strong brand signals — consistent branding across your website and social platforms can lead to better visibility, improved engagement, and stronger customer trust.
5. No Blog
All of this remains true, but in 2025 the importance of blogging has grown even more. Google rewards websites that produce helpful, well-structured content aligned with real user queries. Blogs are not just optional add-ons anymore — they are one of the strongest ways to demonstrate E-E-A-T and build topical authority.
Websites that publish consistent, quality content see significantly higher visibility across long-tail search terms and People Also Ask questions. A blog also supports the internal linking structures that modern SEO relies on. Even posting once a month can dramatically improve your search performance.
As the original content mentioned, having a blog can transform your online presence — and in 2025 it also helps future-proof your SEO as algorithms continue shifting toward helpful, informative content.
6. No Video
Video has become even more essential. Search engines now index video content, surface it in search carousels, and use engagement metrics to help determine page quality. Just as the original content highlighted, videos are a direct and effective form of communication — but now they also play a major role in search visibility.
In 2025, users expect dynamic, engaging visual content on websites. Short-form videos (similar to TikTok and Instagram Reels) can be used on landing pages, while longer educational videos can help explain services or products in detail. Adding captions, transcripts, and video schema markup improves accessibility and gives Google more context to rank your content.
A website makeover that incorporates video is no longer optional — it’s a competitive advantage.
7. Uses an Outdated or Archaic CMS
By 2025, outdated CMS platforms face even more challenges than the original content described. Unsupported plugins, old PHP versions, and non-responsive templates can cause security vulnerabilities, slow loading times, broken features, and compatibility issues with modern browsers.
Search engines prioritise secure, reliable, and fast-loading websites. An outdated CMS can hurt your Core Web Vitals performance, limiting your ability to rank. Modern CMS systems offer built-in SEO tools, flexible design frameworks, mobile responsiveness, easier content management, and stronger security protections.
A website makeover that includes updating or migrating your CMS ensures your site meets today’s performance standards and remains well-supported as technology continues to evolve.
Get a Websults Makeover
We understand the frustration of a website not reaching its potential, and we also know exactly how to fix that. Our wide array of web development services can guarantee you a better functioning website that will increase web traffic and user engagement. With over 20 years in the industry, Websults knows the importance of adapting to the technology advancements and ongoing changes in the industry.
For all seven signs listed above, we offer solutions through our redesign and optimisation services. If your website is overdue for a redesign, reach out to us at (727) 597-7300 and let us show you what our team can do.
Websults | SEO Agency Located in Clearwater, FL
The team at Websults can help in deciding which method would work best for your needs and would be happy to set up the integration for you! As an experienced web development, social marketing, and eCommerce agency, Websults will listen diligently to your needs, ask questions to help identify any other needs or future needs, and will work hard to give you a competitive advantage in your industry. Contact Websults for a free consultation.
